ExactTarget, NTT Com Launch CoTweet Social Media Management Platform in Japan.

Partnership Makes CoTweet Available in Japanese to Help Businesses Engage on Twitter, Facebook

TOKYO -- Global interactive marketing provider ExactTarget and Japan-based ICT solution provider NTT Communications Corporation (NTT Com) launched CoTweet by ExactTarget in Japan today, providing an enterprise social media management platform for businesses to communicate with customers in Japanese on Twitter and Facebook.

Translated and brought to market through a strategic partnership between ExactTarget and NTT Com, the launch makes CoTweet's enterprise Twitter and Facebook management, engagement and measurement application available in Japan starting March 1.

"CoTweet has become the global standard for enterprise social media management by providing corporations a scalable solution to efficiently manage and engage with consumers on Twitter and Facebook," said Scott Dorsey, co-founder and chief executive officer of ExactTarget. "The strategic partnership between NTT Com and ExactTarget brings the power of CoTweet to the Japanese market to help organizations across the region better serve their fans and followers online."

Trusted by thousands of enterprise customers around the globe including Coca-Cola, Ford, McDonald's, Toyota, Microsoft, Salesforce.com, Honda and Whole Foods, CoTweet enables companies to publish updates from multiple Twitter and Facebook accounts, collaborate on responses, track and measure engagement and analyze campaign results. The jointly launched Japanese CoTweet product provides full access to the application's enterprise functionality, including advanced analytics, workgroups and assignment features and will be sold in Japan via NTT Com's Online Marketing Group.

"The growth and penetration of social media, especially Twitter and Facebook, are rising rapidly in Japan," said Yoshie Tsukamoto, Head of NTT Com's Marketing Solutions Office. "Many enterprises now use social media not only to listen to customers but also to engage them, as well as to communicate advertising messages. CoTweet is a powerful social media management platform for implementing marketing and customer services and support initiatives. We are excited to inaugurate a new era of social media in Japan by introducing CoTweet."

The launch of CoTweet in Japan follows the news of ExactTarget's record annual financial performance in 2010. The company boosted annual revenue 41 percent year over year, finishing 2010 with more than $134 million in revenue.

About NTT Communications Corporation

NTT Communications provides a broad range of global networks, management solutions and IT services to customers worldwide. The company is renowned for reliable, high-quality security, hosting, voice, data and IP services, as well as expertise in managed networks and leadership in IPv6 transit technology. NTT Communications' extensive infrastructure includes Arcstar[TM] Global IP-VPN and Global e-VLAN, as well as a Tier-1 IP backbone reaching more than 150 countries in partnership with major Internet service providers, and secure data centers in Asia, North America and Europe. NTT Communications is the wholly-owned subsidiary of Nippon Telegraph and Telephone Corporation, one of the world's largest telecoms with listings on the Tokyo, London and New York stock exchanges. Please visit www.ntt.com/index-e.html .

About ExactTarget

ExactTarget is a leading global provider of on-demand email marketing and interactive marketing solutions. The company's Interactive Marketing Hub(TM) technology provides organizations a single solution to connect with customers via email, integrated text messaging, landing pages and social media. Supported by collaborative global services teams, ExactTarget's technology integrates with more sales and marketing information systems than any other in the industry, including Salesforce.com , Microsoft Dynamics CRM, Omniture and Webtrends among many others. ExactTarget powers permission-based multichannel communications for thousands of organizations around the world including Expedia.com , Best Buy, Aurora Fashions, Papa John's, CareerBuilder.com , Gannett Co., Inc., The Leukemia & Lymphoma Society, The Home Depot and Wellpoint, Inc. For more information, visit www.exacttarget.com or call 1-866-EMAILET.